Cover Story: Connected to the mission
The New England Aquarium shop combines conservation and experiential retail.

Style Trend: Good tides and tidings
Broader color palettes and memory-making ornaments shape holiday trends for 2026.

Coastal Connection: Riding the retail wave
The California Surf Museum store provides both nostalgia and connection.

Coastal Connection: Ahoy, treasure hunters
The Whydah Pirate Museum has gifts that relate back to the museum mission.

Product Focus: Memories in the air
Coastal-inspired fragrances help retailers create lasting connections to the sea.

Business: From reactive to strategic
Batching social media posts helps retailers to plan ahead and maintain momentum.

Starfish Award: A helpful hangout
Suncoast Surf Shop makes sure everyone feels welcome and is always willing to help.